| FamilyMart in China: The Divorce of a 20-Year International Partnership? |
| 作者姓名：Lucas Liang Wang; (Shiny) Xuan Feng; |
| 商品類型：Case (Pub Mat) | 商品編號：9B21M072 |
| 出版日期：2021/08/31 | 內容長度：12 頁 |
A dramatic dispute between two partners was about to push their long-time, successful international alliance to the verge of collapse. FamilyMart Co. Ltd. (FamilyMart) Japan and Taipei-based Ting Hsin International Group (Ting Hsin) had collaborated through a brand licensing arrangement to develop and operate FamilyMart convenience stores in mainland China for nearly 20 years. With FamilyMart stores topping the ranking of foreign convenience store .....more
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| Beijing Xiaomi Technology Co.: Growth Via Online Channels - Teaching Note |
| 作者姓名：Miao Cui; Yanhong Guo;Feixiang Peng;Jilong Wang;Liang Wang;Tianyue Yang; |
| | 商品編號：8B14A074 |
| 出版日期：2015/01/30 | 內容長度：14 頁 |
Teaching note for product 9B14A074.
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| Beijing Xiaomi Technology Co.: Growth Via Online Channels |
| 作者姓名：Miao Cui; Yanhong Guo;Feixiang Peng;Jilong Wang;Liang Wang;Tianyue Yang; |
| 商品類型：Case (Library) | 商品編號：9B14A074 |
| 出版日期：2015/01/30 | 內容長度：11 頁 |
Beijing Xiaomi Technology Co. Ltd. (Xiaomi) had grown into the third-largest cell phone brand in China and the sixth-largest in the world. The company solely deployed online channels, which contributed to its success. In the initial stage, Xiaomi depended on its own online channel to interact with consumers to develop user-friendly products and sell products. Three years after its inception, the company successfully established its flagship store .....more
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